Archives for category: Real People

Tara Moore - Only Human 7 8 9


Sometimes our artists hear our cries for better weather – and send us imagery that helps make us feel better.   Tara – thanks for the reminder that the light will come again!    It’s been one hell of a week!  s



Recently, we’ve been posting some interesting campaign news from Tara Moore and we wanted to share a little more about Tara, the photographer, and her inspirations.   We’re very excited to have her on board.

Tara has genuine breadth and strength across a number of fields;  including sports, lifestyle, kids and concept.  Her style of shooting is fresh and unique, and revolves around a fascination with colour, impact and urban society.  From capturing an athlete in collision with water, to the second a child expresses that moment of surprise, her goal is to show the most fleeting yet profound moments in time.

Tara Moore


Recently, ETC’s Thomas Chadwick got to shoot with some top-tier creatives at Grey Worldwide on a campaign for AARP.   This is just a small sample of what is to come.

ThomasChadwick_AARP1_Real Possibilities


Ladda Tammy Duckworth is an American politician who has been the United States Representative for Illinois’s 8th congressional district since 2013. We love this Democrat for her often-times uncanny ability to turn an interview on it’s head. Duckworth doesn’t allow the societal perceptions of men and women get in the way of speaking her mind on the “real issues” of women participating in front-line combat.

Did we also mention she was gunned down in Iraq in her black-hawk fighter jet and lost both her legs in front-line combat? Ms. Duckworth speaks out frequently on the rights of women to engage in combat if they so choose – stating emphatically – that it “would improve the nation’s armed forces” if they did.

We say – “YOU GO Tammy Duckworth!” ETC Photographer Thomas Chadwick was there to capture her in a recent interview for the NY Times Magazine. Read on …

One of photographer Brian Steege’s gifts is finding those moments that resonate most with real families.  So we weren’t surprised when Possibility Wordwide wanted to collaborate with him on this new series to help tell the stories of what “real moms” would do in a kids “smelly crisis” … The result is this smart advertisement for Febreeze!    Great job Brian!

PWW Febreze