Just in time for the summer heat –

New sports work from Thomas Chadwick.

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A Child abuse ad that reads one way to adults, and delivers a different message to children.

http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460

I recently made a trip to NYC to present my new portfolio to art buyers.  I have been working on my portfolio for some time now, and I absolutely love the process of selecting images, creating the flow and most of all –  printing the work.  There is nothing like it, seeing your work evolve and having an opportunity of showing it to people who appreciate it.  One very lovely art buyer was drawn to a certain image and asked me if I could make a print for her.  I was thrilled that this image made her so happy …  that is the best part about showing your work – when you notice that glint in someone’s eye.  Maybe you brought back a fond memory of a place or time – or inspired – or touched them in some way.   This trip really made me to want to send a thank you print to everyone who gave me their generous time.  It’s rare and I know it – so it’s very important for me to say “Thanks to all my new art buyer friends – for taking the time and (in those special moments when you connected to my work in that special way) for the glint in your eye that I got to appreciate secretly as I watched you turn the page.”

Tosca

Thank You from Tosca Radigonda

Adrian Armstrong for Kraken Rum

Adrian Armstrong – Kraken Rum Bottle – personal work

Recently, ETC’s Adrian Armstrong submitted his work to Applied Arts Magazine – one of the most referenced industry visual communication magazine’s in Canada.  We are proud to announce that he won the distinct honor of being featured on it’s cover for their recent May/June issue for his personal work featuring the Kraken Rum bottle.

http://www.appliedartsmag.com/current_issue.php

The May/June 2013 issue of Applied Arts Magazine features the winners of our Photography & Illustration Awards, as judged by our senior panel of creative directors, designers and art directors from across Canada and the United States. Boasting one of the strongest paricipations yet, the issue is a stunning record of some of the most compelling imagery created in Canada and internationally. A true keepsake.Our main feature, “Making the Best Quest List,” looks at what it takes to get a paying gig in the rapidly expanding video-game industry. We profile Jam3, a Toronto digital agency relying on experimentation with new technologies and R&D to become a rising creative force. The Split Run portfolio, Montreal photographer and video maker John Londono, has made a name for himself by following his passions instead of a well-mapped career path. In Career Shift we offer Rick Buceta, who left his job as a successful advertising art director to open his own brewery in Queens, New York.

And again, the issue features another Layar of content. Layar specializes in mobile augmented reality, making the print world clickable. We’ve applied Layar technology to select pages in this issue of Applied Arts. Wherever you see the Layar logo, simply pass your mobile device or tablet (with the free app) over the page to check out the expanded digital content.

Single copies of the issue are available for purchase. Please contact Anna Brown at assistant@appliedartsmag.com for more details.

ETC's Tosca Radigonda:  Just in Time for Mother's Day (P+G Brandsaver)

Ahhh Tosca … you never disappoint us with your warm moments that bring us back to our childhood. I used to “love” bath time when I was a wee lad. I could sit in the tub with my action figures for hours. Now living in NYC I barely have the space for a shower in my apartment, but I digress. I hope you enjoy this photo as much as I did writing about it. Great job Tosca and thanks for the trip back down memory lane. For more of Tosca’s amazing work, come visit us at: http://etccreativeinc.com/#/TOSCA%20RADIGONDA/Bambino%20e%20Mamma/1/thumbs

BEAT_ETC

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